Hi, I’m Jordan. I help brands and institutions find the words and strategy they need to be seen and understood.
With a background in fashion and a focus on hotel and real estate, I work where taste and memory intersect, using language to give form to things that are meant to last.
Because story is the greatest equity a brand can have.
Intro
It starts with an idea. That idea uses words. Whether in the early strategic phases, or in the last seconds of prep before launching an Ad, when formulated and shaped into a woven narrative, words have the power to create an ethos. That ethos becomes part of how you are remembered.
Work
I’ve had the good fortune to work with wonderful clients. From Fortune 500 companies, to new-to-world brands, I have consistently found that a story well-told outlasts all trends. People consistently return to places that feel welcoming and human.
“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” — Mark Twain
THE ART OF MODERN LIVING
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THE ART OF MODERN LIVING *
Project: AVE Hamilton Green
Location: White Plains, NY
Role: Copywriting & Brand Strategy
AOR: &Partners
A WORLD WITHIN
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A WORLD WITHIN *
Project: Casa Cipriani Location: Miami Beach
Location: Miami Beach
Role: Copywriter & Brand Strategist
AOR: &Partners
TADO ANDO’S FIRST U.S. RESIDENTIAL PROJECT
Project: 152 Elizabeth Street
Location: New York City
Role: Copywriting & Strategy
AOR: Noe&Assc.
Project: Four Seasons Residences
Location: Charleston, SC
Role: Copywriter & Strategist
AOR: &Partners
A CITY OF LEGACY.
A HOME OF DISTINCTION.
My CV
I’ve written everything from campaign slogans and brand guidelines to speeches for NBA front-office personnel. If it needs to be said, I find a way to say it!
All featured text above are the approved brand idea & tagline(s) of the respective project.
About
All works featured belong to my clients. My role is exclusively as a consultant.